technology
Apple Raises Base Prices on MacBook and iMac Models
Apple increased starting prices across several Mac lines on June 25, 2026, citing higher memory chip costs. Current retailer discounts during Prime Day now represent larger savings relative to the new prices.
Jun 25, 11:41 AM·1m read1 source
The VergeAudio version
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Apple raised the base prices of multiple Mac models on June 25, 2026, in response to rising memory chip costs, The Verge reported. The changes affect the 13-inch MacBook Air M5, MacBook Neo, several 14-inch and 16-inch MacBook Pro configurations, and the M4 iMac. The 13-inch MacBook Air M5 base price moves from $1,099 to $1,299.
99 to $699. Higher-end M5 Pro and M5 Max models see larger jumps, with the 14-inch M5 Pro reaching $2,499 and the 14-inch M5 Max reaching $4,099.
The M4 iMac starting price rises from $1,299 to $1,499. The base model now ships with 16GB RAM and a 12-megapixel webcam by default. Retailer discounts available during Amazon Prime Day widened in effective savings because of the increases.
The 13-inch MacBook Air M5 with 16GB memory and 512GB storage sells for $949 at Amazon, Best Buy, and Costco. The 15-inch version with the same configuration is $1,149 at the same retailers.
The MacBook Neo base model is $589.99 at Amazon and Costco. The 512GB version with Touch ID is $689.99 at those stores. The 16-inch M5 Pro is $2,494 at Amazon.
The 14-inch M5 Max is $3,299.99 at Amazon and $3,319 at Best Buy. The 16-inch M5 Max is $3,649 at Amazon. The 10-core M4 iMac is $1,349 at Best Buy and Costco. The Verge published the report at 3:16 PM UTC on June 25, 2026.
