technology
Apple Raises Mac, iPad and Apple TV Prices Up to 67 Percent
Apple increased prices on multiple Mac, iPad and Apple TV models effective June 25, 2026. The iPhone and Apple Watch lines were not affected by the first round of increases.
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Apple raised prices on several Mac, iPad and Apple TV models on June 25, 2026, following an earlier announcement that the company would increase prices due to a DRAM shortage. The MacBook Neo with 8 GB of RAM and a 256 GB SSD rose from $599 to $699. The same model with 512 GB storage increased from $699 to $799.
The 15-inch MacBook Air rose from $1,299 to $1,499. The 14-inch MacBook Pro increased from $1,699 to $1,999. The 16-inch MacBook Pro rose from $2,599 to $2,999. The Mac mini M4 Pro increased from $1,399 to $1,599. The iMac with 16 GB RAM and 256 GB storage increased from $1,299 to $1,499.
TV price changes The 11-inch iPad Air increased from $599 to $749.
The 13-inch iPad Air rose from $749 to $949. The 11-inch iPad Pro increased from $999 to $1,199. The 13-inch iPad Pro rose from $1,299 to $1,499. The Apple TV 4K with 64 GB storage increased from $129 to $199. The 128 GB model rose from $149 to $249.
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How sources framed this
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Routine DRAM passthroughMajor price shock
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PassthroughShock
CorroborationModerate · 7 sources
