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Apple raises prices on select iPads, MacBooks and home devices
Apple increased prices on multiple product lines citing higher memory and storage chip costs driven by AI data center demand. The iPhone was not affected in this round.
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Apple increased prices on select iPads, MacBooks, HomePod speakers and Apple TV devices, attributing the moves to rising costs for memory and storage chips used in AI data centers. The company said it could no longer fully absorb those costs. Store pages now list higher prices than earlier launch materials showed.
Price changes by product The MacBook Neo starting price rose from $599 to $699.
The MacBook Air with 512GB storage increased to $1,299 from $1,099. The 14-inch MacBook Pro with 1TB storage moved to $1,999 from $1,699. The iPad Air with 128GB storage rose to $749 from $599. The HomePod mini increased to $129 from $99. The HomePod rose to $349 from $299. Apple TV increased to $199 from $129.
Memory supply pressure Apple said the increases stem from competition for DRAM and high-bandwidth memory between AI data centers and consumer device makers. The same chip categories power phones, laptops and tablets. CEO Tim Cook had warned earlier that memory costs would increasingly affect the company after the June quarter.
“Apple could no longer protect its customers from higher prices stemming from the global memory chip shortage.”
Earlier this year the company reached a $250 million settlement over claims it overstated or delayed certain Siri and Apple Intelligence capabilities. At WWDC 2026 Apple previewed a major Siri overhaul and the next generation of Apple Intelligence. More on-device AI could raise future hardware requirements.
The iPhone was not included in the current round of increases. Analysts expect Apple may raise iPhone prices in coming months, possibly by adjusting only Pro models or storage tiers.
