Apple Restructures Hardware Division Oversight to Accelerate Product Design

Apple is restructuring oversight of product design within its hardware division. The company appointed Shelly Goldberg and Dave Pakula to lead product design after the new hardware head reorganized reporting lines.

The moves shift responsibility for design decisions away from previous structures. Apple said the adjustments are intended to accelerate product development timelines.

The new hardware head initiated the changes shortly after taking the role. Financial outlets reported the appointments as part of broader efforts to streamline decision-making in hardware engineering. " — FirstSquawk The company has not disclosed further details on reporting relationships or specific product timelines.