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Apple's iPhone Revenue Up 13% in March 2026, Driven by Low-End Model Sales Amid Margin Pressures
Apple's iPhone revenue increased approximately 13% year-over-year in March 2026, with unit sales up about 10%, fueled by demand for models like the iPhone 17e. This growth pressured margins due to the popularity of lower-priced options. Prediction markets show 93.5% odds of NVIDIA holding the largest market cap by June 30, 2026, unchanged in the past day.
Apr 27, 7:53 AM·1m read3 sources
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Apple's iPhone revenue rose approximately 13% year-over-year in March 2026, according to Bernstein SocGen Group. Unit sales for the devices increased approximately 10% over the same period. The growth stemmed from strong demand for lower-priced models, including the iPhone 17e.
Demand for these lower-priced iPhone models boosted overall sales volumes. At the same time, this demand pressured Apple's margins. Multiple sources confirmed the revenue and unit sales figures, highlighting the trade-off between volume gains and profitability.
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