finance
Audemars Piguet and Swatch Release $400 Collaboration Watch
Audemars Piguet and Swatch launched a joint watch priced between $400 and $420. The product is called the Royal Pop and is positioned as an entry-level mechanical timepiece.
May 17, 7:35 AM·1m read1 source
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Audemars Piguet and Swatch released a new watch model priced from $400 to $420. The product is named the Royal Pop and features a design described as inspired by pop art. The companies stated the collaboration aims to attract younger buyers to mechanical watches.
Audemars Piguet CEO Ilaria Resta said the project was chosen for the joy and boldness it represents and to invite a broader audience to experience mechanical watchmaking differently.
16, 2026, described long lines at Swatch stores in multiple cities. Locations mentioned include London, Zurich, New York, Singapore, Bangkok, Osaka, Dubai, Milan, and Tokyo. Police in New York and other locations managed queues that extended past security barriers.
The average Audemars Piguet watch trades at approximately $36,000 on the secondary market, according to WatchCharts. Swatch posted statements clarifying the Royal Pop is not a limited edition. Social media posts showed people waiting more than 24 hours outside stores in several cities.
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