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The Australian Communications and Media Authority determined that Entain, the company behind Ladbrokes and Neds, committed more than 500 breaches of national self-exclusion rules over three years. The regulator could not issue fines because its investigation exceeded the 12-month legal limit.
Australia’s gambling regulator has determined that the multinational betting company behind Ladbrokes and Neds opened accounts and accepted bets from individuals registered on the national self-exclusion list known as BetStop on more than 500 occasions over three years.
The Australian Communications and Media Authority announced the findings on Wednesday but said it was unable to impose fines because the investigation took longer than the 12 months permitted by law for infringement notices. The regulator instead secured a court-enforceable undertaking from the company to fund an independent review of its systems and implement recommended changes.
BetStop was launched in 2023 to allow people experiencing or at risk of gambling harm to exclude themselves from all licensed betting platforms in Australia. Once registered, operators are required to close existing accounts and prevent the opening of new ones.
The regulator found that the company’s systems did not adequately identify and link all wagering accounts held by self-excluded customers across its different brands. In one instance an account remained open for more than a year after the customer had self-excluded.
The company also allowed some self-excluded individuals to open new accounts and failed to adequately promote the BetStop register in customer texts and emails as required.
The Australian Communications and Media Authority can issue infringement notices of up to $59,400 per breach but must generally do so within 12 months of the alleged contravention. For more serious matters it can seek civil penalties of up to $12.375 million per day through the courts, a process not subject to the same time limit.
In this case the regulator determined that many of the breaches were at the lower end of the severity scale. The matters spanned 2023 to 2025, after which the option to issue infringement notices was no longer available. The company, which reported £5.3 billion in global revenue in 2025, entered into the enforceable undertaking for a period of 18 months.
It commits to an independent compliance review, implementation of improvements, and addressing the failures identified. The regulator stated that although the investigation took longer than preferred and financial penalties were unavailable, the undertaking represents a serious regulatory outcome.
If the company fails to comply, the regulator can seek court-ordered financial penalties.
A company spokesman said the matters arose during the early stages of the new national system and that the company had worked constructively with the regulator to enhance its processes. A spokesman for the communications minister said the government expects the independent regulator to use its powers appropriately when companies do not meet their obligations.
" — Independent senator (The Sydney Morning Herald) The company is headquartered in Britain and operates multiple betting brands in Australia.
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