technology
Average New Car Price in U.S. Reaches $49,461 in April
The average transaction price for a new vehicle in the United States rose to $49,461 in April 2026. Only five major brands recorded average sales prices below $40,000 that month. The average manufacturer's suggested retail price stood at $51,607.
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The average price paid for a new car in the United States reached $49,461 in April 2026. This figure represents a 0.7 percent increase from the March 2026 average of $49,124 and a 1.8 percent rise from the April 2025 average of $48,608. The average manufacturer's suggested retail price, or sticker price, was $51,607 in April.
That amount was 2.1 percent higher than the average sticker price recorded in April 2025. A spokesperson for the data provider described the pricing environment as a mix-driven story rather than one of reaccelerating inflation. Strength in high-volume segments such as SUVs and pickups contributed to the higher average transaction price.
Overall price growth remained below long-term norms. The spokesperson added that today's pricing is supported more by supply discipline and product mix than by demand strength.
Mazda's average price rose 1.3 percent from March, with the CX-5 as its bestselling model in the U.S. Subaru's average price increased 0.6 percent, led by the Crosstrek. Honda's average transaction price fell 0.6 percent from the prior month, with the CR-V as its top-selling model.
Hyundai's average price edged up 0.1 percent, led by the Tucson. These figures come as new car prices approach the $50,000 mark for the first time.
