Big Brother Season 28 live feeds activate July 10 at 9 p.m. ET on Paramount+ and Pluto TV

Big Brother season 28 live feeds will activate at 9 p.m. ET on July 10, nypost.com reported. Houseguests have already moved into the house. The feeds will stay active until the season concludes, though they will pause during competitions and ceremonies.

Access requires a Paramount+ subscription ($13.99/month ad-free with live CBS) or Pluto TV; limited post-episode coverage will also stream on YouTube. For the first time, limited live coverage of the game will appear on YouTube after each episode.

The house operates in the Pacific time zone. com reported that the strongest viewing periods occur right after competitions or ceremonies, including Thursday evenings after the Head of Household results, Friday mornings after nominations, Saturdays during the Power of Veto competition, and Monday mornings after the veto ceremony.

Tuesdays and Wednesdays tend to be quieter, while much of Thursday involves preparation for the live eviction episode.