Binance Aims to Grow Verified User Base to 3 Billion by 2030

Binance aims to increase its verified active user base from about 310 million to 3 billion by 2030, Catherine Chen, the exchange’s head of VIP and Institutional, told CoinDesk. Chen said the company is building during the current market downturn. “Whenever the market is bad, it is always the best time for us to build,” she said.

The exchange is targeting a spending gap between traditional finance and crypto infrastructure. Traditional finance spends north of $2 billion annually on advanced order-management systems, while crypto infrastructure spend is around $185 million, Chen said. Binance has introduced a new OMS toolkit developed with Coin Metrics, Talos and 3Commas to address that gap.

The platform provides institutional-grade flow analytics. The exchange has also rolled out an institutional triparty banking framework. Institutions can now pledge tokenized money-market funds from BlackRock and Franklin Templeton as eligible triparty collateral instead of holding crypto directly or leaving capital on the exchange.

Chen said institutions want to custody fiat or fiat equivalents with their existing banking partners. “Financial institutions are increasingly merging with crypto exchanges and blockchain infrastructure providers,” she said. ” Binance launched its Crypto-as-a-Service platform in September 2025.

Over 15 major financial institutions have sought the service since then. Chen said tokenization improves accessibility rather than altering asset characteristics. “People have finally figured out that you don’t magically change the fundamental characteristics or price of an asset by tokenizing it,” she said.

Bitcoin has not reclaimed the $100,000 level since mid-November. 38 trillion before the October Flash Crash. Coinbase recently reduced its workforce by 14 percent, or nearly 700 staffers.