Class-Action Lawsuit Alleges Amazon’s Ring 'Familiar Faces' Feature Collected Biometric Data Without Consent

A class-action lawsuit was filed against Amazon on June 1 in federal court in Washington state over its Ring doorbell cameras. The complaint alleges that the company’s “Familiar Faces” feature illegally collected people’s facial data without their consent. Ring introduced the “Familiar Faces” feature in the United States in December 2025.

The feature allows users to receive personalized alerts that identify people at their door. The lawsuit alleges that the technology scans, stores and classifies visitors including passersby. It converts faces into unique biometric identifiers or “faceprints” that are stored for up to six months in Amazon’s cloud systems and can be used to recognize people when they appear again.

The complaint states that people had their facial data collected without notice or consent when visiting homes or businesses equipped with Ring cameras. It argues the technology scans and analyzes faces before determining whether someone is “familiar,” meaning strangers, delivery workers and passersby may be recorded and categorized.

The complaint points to limits on the feature in Illinois, Portland, Oregon and Texas where stricter biometric privacy laws apply.

The lawsuit accuses Amazon of violating the Federal Trade Commission Act, which prohibits deceptive and unfair business practices. The filing raises concerns that facial recognition technology can misidentify people, particularly people of color and women. Amazon declined to comment on the lawsuit citing pending litigation.

Plaintiffs are seeking damages exceeding $5 million.