Coors Light Releases Limited-Edition Canister Ahead of 2026 World Cup
The company introduced a taller canister that holds three cans and keeps them cold. The product goes on sale June 11 and June 18 through the brand website for $30.
foxnews.comCoors Light introduced a limited-edition canister Tuesday that stands taller than a standard tallboy and holds three full cans while keeping them chilled. The release is part of the brand's summer soccer campaign tied to the 2026 FIFA World Cup, which begins Thursday.
Earlier this summer the company launched a related promotion called The Cooors Call that features soccer announcer commentary and runs through the end of the season. The new canister is described in a company statement as the physical form of that campaign.
Availability The product is priced at $30 and will be sold at Shop.Coorslight.com on June 11 and June 18. A company vice president of marketing said the canister represents the campaign brought to life in physical form.
