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Creative Artists Agency Relaunches Full Story Initiative with Redesigned Digital Toolkit
Creative Artists Agency announced a redesigned digital toolkit for its Full Story Initiative on Wednesday, partnering with organizations like GLAAD and New America. The update provides writers and creators with resources to support equitable storytelling in film and television. The platform includes searchable statistics, case studies and collaboration pathways.
Apr 30, 11:14 PM·1m read1 source
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Creative Artists Agency announced the redesigned digital toolkit for its Full Story Initiative on Wednesday, providing writers and creators with research and resources to build socially-conscious stories in film and television that authentically represent marginalized communities.
The agency first launched the Full Story Initiative five years ago, and has now partnered with GLAAD, New America, MPAC and other organizations to redesign the platform that supports equitable onscreen storytelling. The redesigned digital toolkit includes searchable statistics, case studies, storytelling considerations and direct pathways for collaboration with partner organizations.
The business-forward update to the digital toolkit comes in response to user feedback and features community buying power data. It also includes research about the influence of creative collaborations and case studies about how those collaborations lead to commercial and audience engagement. The digital toolkit offers actionable insights that can be directly applied to the creative process.
Deadline reported these details on the relaunch and the toolkit's components.
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