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Crocs Reports $450 Million in 2025 Sandal Revenue While Keeping Clogs as Core Product
Crocs reported sandal sales of approximately $450 million last year and aims to reach $500 million this year. Sandals accounted for 13 percent of total revenue in 2025.
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Crocs generated approximately $450 million in sandal revenue in 2025 and is targeting $500 million in sandal sales for 2026. Sandals accounted for around 13 percent of the company's overall revenue last year. The company first introduced sandals in 2010.
Anne Mehlman, president of the Crocs brand, said the category has become a strategic priority after consumer research showed shoppers viewed Crocs as having permission to compete in the segment. "We're a global brand and our DNA is really based on the classic clog," Mehlman told Forbes. " Mehlman added that the sandal market is highly fragmented.
"Our consumers thought we had a really high right to play from a sandals perspective and when we started looking, it's highly fragmented," she said. The company is not moving away from its core product. "Clogs are still a huge piece of our DNA and by no means are we walking away from that," Mehlman stated.
Sandals are bringing new consumers to the brand. " The Miami sandal collection has performed strongly on TikTok.
"We started to see that a lot of our sandals went viral on TikTok, especially our Miami franchise," Mehlman said. "That consumer is definitely younger than our overall consumer and we over-index there with new consumers.
U.S. India is viewed as a key growth market. "India is a really key market for us because sandals are a natural silhouette for consumers there," Mehlman said.
