Delta CEO Ed Bastian Discards AI-Written Commencement Speech for Lacking Soul
Delta CEO Ed Bastian said he asked artificial intelligence to draft his address to Emory University graduates but rejected the result because it lacked his personal warmth. He told the audience they wanted to hear from him rather than an algorithm. The remarks reflect ongoing discussions among executives about appropriate uses of AI for tasks that require a human voice.
He discarded the AI-generated draft, stating it lacked his own soul or warmth. Bastian said he was curious about the technology's capabilities.
He ultimately rewrote the speech himself. The audience applauded when he shared that decision during the ceremony. "You want to hear from me, not some algorithm of me," Bastian told the graduates. The comments come as executives express varying levels of confidence in AI tools for different types of work.
Some technology leaders have integrated AI aggressively into analytical and engineering tasks. Delta has deployed AI tools focused on improving the travel experience for customers. These include applications that provide packing guidance and alerts when a traveler's passport is nearing expiration.
The company has generally presented the tools as supplements rather than replacements for its human workforce. Bastian's anecdote highlighted a distinction for tasks where sounding authentically human carries more importance than speed. He used the moment to discuss character and the temptation of shortcuts when facing difficult decisions.
"Many times, doing the right thing comes at a cost," he said. " The airline declined to comment further on the story.
Key Facts
Story Timeline
3 events- 2026-05-14
Delta CEO Ed Bastian delivers commencement address at Emory University after discarding AI draft.
1 sourceBusiness Insider - Recent
Bastian asks AI to write his speech but rejects it for lacking soul and warmth.
1 sourceBusiness Insider - Recent
Bastian tells graduates they want to hear from him rather than an algorithm.
1 sourceBusiness Insider
Potential Impact
- 01
Delta continues positioning its AI applications as customer service enhancements rather than labor replacements.
- 02
Executives may become more selective about using AI for public-facing personal communications.
- 03
Public discussion of AI boundaries in creative and personal tasks receives additional executive perspective.
Transparency Panel
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