Euphoria Season 3 Premiere Draws 8.5 Million U.S. Viewers, Sets Trailer Records
The third season premiere of HBO's Euphoria aired Sunday, attracting 8.5 million U.S. viewers across linear and streaming platforms in its first three days. The second Season 3 trailer broke records with 157 million views in two days, surpassing the first trailer by 57%.
DeadlineS. viewers across HBO and HBO Max within its first three days. This audience figure represents a 44% increase over the Season 2 premiere, which aired in January 2022. Since the Season 3 debut night, Euphoria has been the top title on HBO globally.
The second trailer for Euphoria Season 3 amassed 157 million views in two days, breaking the record previously held by the first Season 3 trailer. The second trailer outperformed its predecessor by 57%, according to available data. Season 3 is set five years after the Season 2 finale, several years after the main characters graduated from high school.
Zendaya returns as Rue, who has begun working as a drug mule for Laurie, played by Martha Kelly. Sydney Sweeney returns as Cassie, who is launching an OnlyFans account, and Jacob Elordi returns as Nate, who has taken over his father's construction business and is preparing to marry Cassie. The premiere episode includes tributes to Angus Cloud, Eric Dane, and Kevin Turen.
Angus Cloud, who portrayed Fezco in Seasons 1 and 2, died of a drug overdose in 2023. Eric Dane died from complications of ALS in early 2026, and Kevin Turen died on December 12, 2023, from a cardiac emergency while driving. Returning cast members include Maude Apatow, Alexa Demie, Hunter Schafer, Colman Domingo, Martha Kelly, and Chloe Cherry.
New additions to the cast for Season 3 are Adewale Akinnuoye-Agbaje, Darrell Britt-Gibson, Sharon Stone, and Marshawn Lynch. 6 million viewers across all HBO platforms in 2022, up 30% from the previous week. The Season 1 finale in 2019 earned 530,000 viewers.
In related HBO programming, the finale of DTF St. 5 million cross-platform viewers in its first three days, finishing 40% above its premiere. DTF St. 5 million viewers per episode.
Story Timeline
6 events- Apr 16, 3:02 PM ET
2 new sources added: @Forbes, Deadline
2 sources@Forbes · Deadline - 2026-04-13
Euphoria Season 3 premiere aired on HBO.
1 sourceDeadline - 2026-04-15
Euphoria Season 3 premiere reached 8.5 million U.S. viewers across linear and streaming in three days.
1 sourceHBO - 2026-04-11
Second Euphoria Season 3 trailer amassed 157 million views in two days, breaking previous trailer record.
2 sourcesDeadline · unattributed - 2023-12-12
Kevin Turen died from a cardiac emergency while driving.
1 sourceVariety - 2023
Angus Cloud died of a drug overdose.
1 sourceVariety
Potential Impact
- 01
Record-breaking trailer views indicate strong audience anticipation and effective marketing.
- 02
Increased viewership for Euphoria Season 3 may boost HBO's subscriber engagement and streaming revenue.
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