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Fanatics Sportsbook Launches Animated Series Based on Customer Bets
The company will release a five-episode animated series on its social feeds starting Thursday. The series uses hand-drawn sketch-style animation to present comedic stories drawn from actual customer bets. Saturday Night Live cast member Kam Patterson narrates the episodes.
Jun 25, 3:04 PM·1m read1 source
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Fanatics Sportsbook is launching an animated series that turns real customer bets into short comedic stories. The five-episode series, titled Sketchy Bets, will appear on the company's social media feeds beginning Thursday. The episodes use hand-drawn sketch-style animation to recount wins, losses, and unusual wagers placed on the platform.
The format aims to move conversations that typically occur in group chats or bars into a social video format. "Sports betting gives you stories you can't make up," Patterson says. "The parlay that had no business hitting but somehow did.
The last-leg heartbreak you're still not over. We took real bets from Fanatics Sportsbook customers and turned them into an animated show, narrated by me! " Patterson joined the cast of Saturday Night Live last season as a featured player and appears regularly on Weekend Update.
A stand-up comic, Patterson first gained national attention through appearances on the Kill Tony podcast. Other cast members from the program have also pursued additional projects during the off-season. Marcello Hernandez will host the ESPYs next month, and Kenan Thompson recently published a children's book.
