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FIFA Signs Deal With ADI Predictstreet to Offer Prediction Markets at 2026 World Cup
FIFA announced a partnership with ADI Predictstreet and Fanatics to promote prediction markets during the 2026 tournament. The move marks the first time the organization has endorsed this form of betting.
Le MondeAudio version
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FIFA entered a partnership with ADI Predictstreet to promote prediction markets at the 2026 World Cup. The agreement also includes Fanatics, which recently entered the prediction markets sector. Gianni Infantino appeared at Mexico City's stadium on June 10, 2026, the eve of the opening match.
FIFA described the partnership as highlighting its continued commitment to innovation and fan engagement. ADI Predictstreet teamed up with Fanatics specifically for the tournament. This marks the first time FIFA has chosen to promote prediction markets at a World Cup.
Prediction markets function as online bets that use the appearance of financial trading. Platforms display real-time price charts and allow wagers across many topics. On major apps, sports bets appear alongside bets on politics, wars, religion, and weather.
U.S. startup launched in 2018 to facilitate bets on politics. Polymarket is a platform founded in 2020 that allows cryptocurrency betting. Both operate as major prediction market apps. Prediction markets remain illegal in many countries, including France.
Nicolas Saydé, the Council of Europe's official in charge of combating sports manipulation, described them as a new evolution of online gambling without clear rules or a moral compass. Online platforms known as prediction markets have seen rapid growth fueled by the surging popularity of sports betting. The partnership places this form of betting alongside the 2026 World Cup for the first time.
