Figma CEO says AI design tools will push graphic work toward originality

Figma's chief executive said AI-generated designs are unlikely to displace human graphic designers because the tools produce average outputs based on existing data patterns. The executive told interviewers that humans can create work that has not been seen before, while AI models remain limited to the distribution of training data.

AI tools and market response Figma has introduced its own AI design features that let users generate app mock-ups. The company faces competition from other technology firms offering similar products. The executive noted that some advertisers are already seeking ways to demonstrate their work was created without AI assistance.

Career implications Design jobs will become more generalist, the executive said, with workers combining creative and technical skills rather than focusing on narrow specialties. He added that more people may begin describing themselves as designer-creatives as the field broadens.