Ford Sets $30,000 Target Price for 2027 Midsize Electric Pickup Truck

Ford is targeting a starting price of about $30,000 for a midsize electric pickup truck that will reach customers in 2027. The vehicle will debut the company's Universal EV Platform, which Ford says will support a family of new electric models. The truck will offer more passenger space than a Toyota RAV4 and accelerate about as quickly as a Mustang EcoBoost, according to Ford.

The company projects its five-year ownership cost will be lower than that of a three-year-old used Tesla Model Y. Ford also says the pickup will be 15 percent more aerodynamically efficient than any other truck on the market. Production changes include an assembly tree system that builds front, rear, and structural battery sections separately before joining them.

The vehicles will use lithium-iron-phosphate prismatic batteries made at BlueOval Battery Park in Marshall, Michigan, with the structural battery pack serving as the floor. Ford states the designs will require 20 percent fewer parts, 25 percent fewer fasteners, and 40 percent fewer workstations than prior models.

The Louisville Assembly Plant in Kentucky is receiving nearly $2 billion in new investment.

Ford has placed total spending on the truck, factory upgrades, and U.S. battery production at about $5 billion. The Universal EV Platform program began as a skunkworks effort in 2022. U.S. electric vehicle sales remained 20.5 percent below year-earlier levels in the second quarter of 2026, Cox Automotive reported.

Ford's own U.S. EV sales fell 40.7 percent in the quarter and 57.4 percent in the first half of the year. In 2025 a gas-powered full-size F-150 started at around $38,000 while the discontinued electric F-150 Lightning began in the mid-$50,000 range.