Former Wired writer says AI shifts value from influencers to credentialed experts

A contributor to Fortune described how the internet's earliest newsletter creators operated when roughly 16 million people were online. The writer recalled publishing a monthly email titled Meme that reached 4,400 subscribers in the mid-1990s. The article states that social media later scaled content volume while reducing provenance, leading audiences to seek recognizable individual voices during the 2020 pandemic.

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Becky Kennedy's Good Inside platform, which offers subscribers 24/7 access to an AI model trained solely on her clinical material. The platform reportedly sold more than 100,000 subscriptions and generated $34 million in revenue last year after raising $10 million.

The commentary concludes that smaller AI models trained on narrow bodies of work can preserve distinct perspectives while scaling access to specialized knowledge.