Garden Gnomes Become Popular Collectible at 2024 Masters Tournament Merchandise Store

Augusta National Golf Club, host of the Masters tournament, sells limited-edition garden gnomes as part of its merchandise. These gnomes, standing just over a foot tall with a white beard, first appeared in 2016 wearing an argyle sweater. They are available only on the property during the tournament week.

On Tuesday morning in 2024, patrons arrived before sunrise to enter the club. The crowd primarily headed to the merchandise store, where gnomes sold out within the first 45 minutes of opening. The gnomes have undergone annual costume changes since their introduction.

In 2018, they were dressed in a caddy's white jumpsuit and made available to the general public. CNN reported that pristine first-edition gnomes were listed on eBay for $10,000 to $14,000 before the 2024 tournament began.

A rumor circulated that Augusta National might discontinue the gnomes after 2024, contributing to increased demand. Patrons described long lines and challenges in obtaining the items. on Wednesday and found thousands already in line, with 2,000 directed to a separate waiting area.

Security informed some patrons they would not obtain a gnome. Some patrons acquired gnomes but encountered pushing in the store. It was noted as the first time experiencing rudeness at the event, with a gift shop worker instructing people to settle down.

Such behavior contrasts with the club's emphasis on respect and etiquette. Some patrons expressed personal attachments to the gnomes. Some patrons arrived on Monday but were too late to purchase one. The resale market highlights the items' scarcity, though patrons interviewed by CNN denied buying for profit.

The Masters tournament, held annually at Augusta National, draws global attention to its traditions and merchandise.

Future availability of the gnomes remains uncertain amid the rumors.