world
Gatorade Launches Longer Lasting Hydration Drink, Rebrands to Target Non-Athletes
Gatorade announced a rebrand aimed at non-athletes and will introduce Gatorade Longer Lasting, a new drink blending glycerin and electrolytes to hydrate longer than water, set for release next year. The brand also removed artificial colors and launched a lower sugar product last month.
AB
Substrate placeholder — needs reviewAudio version
Tap play to generate a narrated version.
The company will also clearly label products that hydrate better or faster than water, as part of its updated marketing approach.
Competitors have also expanded their offerings to non-athletes.
LMNT launched a smaller, 12-ounce version of its sparkling electrolyte drink last fall. , founded in 2012 as a sports drink mix, was acquired by Unilever in 2020. Gatorade’s origins date back to 1965 when Dr.
Gatorade contains salt to replace electrolytes, sugar to improve energy, and lemon juice for flavor.
Transparency
How sources framed this
AB
AB
Single source — no framing comparison available.
CorroborationLimited · 1 source
