Generative AI tools expand political content production in the Philippines
Generative AI allows users to create political images and videos with a smartphone. Established networks are using the technology to increase output volume. The change follows earlier social media tactics used during past election cycles.
South China Morning PostGenerative AI tools now let smartphone users create political images and videos in minutes. The technology reduces the time and cost previously required for similar content.
Earlier social media tactics Supporters of former president Rodrigo Duterte used social media accounts to distribute memes, videos, and trending topics. These accounts rewarded aligned users and targeted opponents through coordinated posting. The same networks now apply AI systems to generate larger volumes of material at faster rates.
Observers describe the shift as an increase in production capacity rather than a change in goals.
Recent incident On May 11 a senator entered the Senate chamber while sought by authorities. The individual cast a vote that altered chamber leadership before remaining under protective measures declared by allies. Within the same period, AI-generated images and clips appeared online referencing the events.
Dominic Ligot of Data and AI Ethics PH stated that an arms race in AI content is underway and will further confuse the public.
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