Hyatt AI Tools Cut One Day per Week From Sales RFP Work, Boost Group Booking Market Share

Hyatt’s AI-powered sales tools have freed up one full day per week for each salesperson handling requests for proposals and increased the company’s share of group bookings, CEO Mark Hoplamazian said Tuesday. Hoplamazian spoke at the 25th Fortune Brainstorm Tech conference in a session with Snowflake CEO Sridhar Ramaswamy.

He said the tools help the sales team respond more efficiently to the more than one and a half million RFPs the company receives each year from corporate customers.

“We’ve grown our market share in group business, and freed up a full day a week per salesperson who’s otherwise working on this—and the ability for them to go and optimize the remainder of the revenue stream for the hotel has been really fantastic,” Hoplamazian said.

Hyatt has also introduced a conversational search interface that lets travelers describe trips in natural language. The company is using AI through its Snowflake partnership to examine hotel operating metrics, customer data, TripAdvisor and Yelp reviews, blog feedback, and local market conditions.

The analysis produces recommendations for hotel teams aimed at spotting operational friction points, directing staff toward higher-impact work, and increasing time available for guest interactions. Ramaswamy said AI reduces the time needed for data integration projects because models can connect information across separate systems.

Tasks that previously took years can now be completed in months, he said.

Hoplamazian said success should be judged by whether employees incorporate the technology into daily work rather than by adoption metrics alone.