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HYBE’s New Label ABD to Debut Seven-Member Girl Group in Second Half of 2026
Forbes reported that ABD released a stop-motion teaser for TUIDE on July 20. The group will hold a pre-debut event in Seoul on August 1-2. ABD launched in May under President Jiwon No.
Jul 20, 11:03 AM·1m read1 source
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HYBE’s new label ABD will debut a seven-member girl group named TUIDE in the second half of 2026. Forbes reported that ABD released a stop-motion teaser featuring the group’s logo and title card on its official social media accounts on July 20. The imagery evoked ocean waves and bright, harmonious colors.
ABD launched in May. Jiwon No, former PLEDIS Entertainment Head of Artist Planning, serves as president and oversees management and strategic direction. Sung Soo Han, known as Master Professional, led TUIDE’s overall creative production, including music, concepts, and performances.
TUIDE is the label’s first act. ” The members are SEOHEE, SEOYEON, ELENA, JIA, SAKI, SEAH, and YI HANI. The group will showcase smooth and soft harmonies while expressing individual colors and tuning into one another, according to ABD.
TUIDE will hold an exclusive pre-debut experience titled “TUIDE Exclusive Preview [Playground]” on August 1–2 in Seoul. The event will include immersive experience zones, commemorative gifts, and the group’s first public performance. Additional details are available on Weverse.
TUIDE aims to create ripples across the global music scene through the harmony of seven unique individuals.
