Indeed Launches 'Jobs Need People' Campaign as It Expands AI Use in Hiring and Marketing

Indeed launched a brand campaign titled "Jobs Need People" that pairs images of workers with customers and colleagues across many job types. The campaign was produced with creative agency 72andSunny and centers on the company's AI-powered matching tools. " He recorded a video interview with Business Insider before the campaign became public.

Whitemore outlined three areas of focus for artificial intelligence in marketing. The first is refining audiences, tailoring content, and directing media and campaign spending more precisely by combining first-party data from Indeed, partners, and media companies.

The second area involves giving sales teams AI tools that show customer engagements with marketing content and suggest next actions in real time.

Whitemore said this approach changes how a lead is defined. The third focus is building AI skills inside the marketing organization itself. "I want my team to be able to be fluent in AI, to have the right skills they need for AI, and help them build their career as a digital AI-savvy marketer," he said.

Whitemore also described his interest in fandoms as communities that engage with, share, and create content. Indeed maintains partnerships with Formula 1 and Premier League clubs Brentford FC, FC Utrecht, and Eintracht Frankfurt. As part of its sports initiatives, Indeed and FOX Sports will name the winner of a job search for the FIFA Men's World Cup Watcher.

The position carries a $50,000 salary to watch every match from a cube in New York's Times Square. Whitemore began his career in sales at IBM before moving to the product marketing team after repeatedly critiquing marketing materials. He said the transition required greater confidence in translating complex technology for non-technical audiences.