INFINITI U.S. Sales Fell to Decade Low While Nissan Sales Rose From 2022 Low

INFINITI U.S. sales fell to 46,915 units last year from 153,415 in 2017, the lowest annual total in a decade, Newsweek reported. Nissan, the parent company, sold approximately 1,440,000 vehicles in the U.S.

In 2017. Its sales reached a low of around 729,000 units in 2022 before rising by 150,000 vehicles in 2025 compared with that year. Eric Ledieu, vice president of INFINITI Americas, said most customers do not connect INFINITI with Nissan.

He stated that shared architecture must be paired with visual and performance differences to maintain distinct brand identities. Ledieu added that some powertrain features could be standard on INFINITI models and optional on Nissan vehicles, with the resulting cars appearing and driving differently. He said the company intends to create separation through exclusive customer touch points.

INFINITI currently matches Lincoln in several service offerings, including complementary pickup and delivery, in-app scheduling, concierge hospitality at dealerships, maintenance programs, and loaner vehicles. The experience varies by location, with some dealers providing valet-style pickup and drop-off at a customer’s home or workplace.