branding
3 stories related to this topic, newest first.
cnet.comFOAM Agency Focuses on Sensory Brand Experiences
FOAM, a New York-based creative agency founded by Nathan Simpson, develops multi-sensory marketing campaigns for brands. The agency combines research into audience behavior and cultural trends with immersive activations that incorporate sight, sound, scent, touch, and movement.
france24.comHooters CEO Says Chain Shifting Focus to Families
Hooters is updating its image and uniforms to emphasize a beach theme rather than overt sex appeal. CEO Neil Kiefer said the changes aim to bring back customers who left after the brand became more sexualized.
foxnews.comDevelopers Remove Trump Name from Proposed 91-Story Australian Skyscraper After Petition
Developers have stripped the Trump name from a 91-story skyscraper still under construction in Australia after three months. A petition signed by 140,000 Australians prompted the move, with developers labeling the brand toxic and now seeking a different partner.