JetBlue Launches Compliment-Only Survey to Boost Crew Morale

JetBlue Introduces New

Survey JetBlue introduced a new customer survey named 'Make a Crew Member’s Day', Semafor reported.

The survey solicits only compliments from passengers. Results from the survey are shared with crew members, while negative feedback is withheld from them. Joanna Geraghty spoke at the Semafor World Economy in Washington, DC.

Her statements occurred on Thursday, April 16, 2026.

Survey Details and Purpose

The survey includes emojis of crew members.

'It has emojis of our crew members, and you can fill out a compliment to our crew members if you had a great experience,' Joanna Geraghty said. Crew interaction is JetBlue's primary differentiator from competitors who match amenities like screens, leather seats, and WiFi.

The survey reinforces to the crew what matters most to customers and where they have the biggest impact.

Customer Feedback Context

'You’ll get criticized for poor value or not being on time.

You won’t get compliments for that, but you will get compliments for how you’re treated on a flight,' Joanna Geraghty said. Travelers face higher prices due to rising jet fuel costs.