politics
Kardashian Family Maintains Media Presence Through Multiple Brands
The Kardashian-Jenner family operates businesses including shapewear and cosmetics lines. Their original reality series ran for 20 seasons on E! from 2007 to 2021. A new book examines their role in American media and consumer culture.
May 24, 8:00 AM·1m read1 source
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Skims was valued at $5 billion in a November 2025 report, while Kylie Jenner sold more than half of her cosmetics company for $600 million in 2019. The family first gained widespread attention with the premiere of Keeping Up With the Kardashians on E! in 2007. The series ran for 20 seasons until its finale in 2021.
The family members reside in Hidden Hills, Calabasas, Malibu, and the Coachella Valley. Their commercial activities include Instagram posts, TikTok videos, and sponsored content that promote their own product lines.
Corey published Dekonstructing the Kardashians, drawing from material originally posted on social-media accounts under the name Kardashian Kolloquium. The book presents the family as a reflection of broader American consumer and media patterns. Khloé Kardashian responded that the family was still entertaining people.
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