Mattel Announces Four San Diego Comic-Con 2026 Exclusives

Mattel announced on June 29, 2026, that it will release San Diego Comic-Con 2026 exclusives for KPop Demon Hunters, Masters of the Universe, Jurassic Park III and Monster High. Forbes reported the details of the four limited-edition items, which will be sold at the Mattel booth and on MattelCreations.com beginning at 9 a.m. PT on July 23.

The KPop Demon Hunters HUNTR/X Rumi, Mira and Zoey How It’s Done Collectible Set contains 4-inch chibi-style figures depicting a scene from the film and retails for $50. The Masters of the Universe Chronicles Gym Bro Skeletor is a 6-inch action figure with 32 points of articulation that includes weights and barbells and also retails for $50.

The Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor marks the 25th anniversary of Jurassic Park III, features multiple points of articulation and comic-inspired deco, and retails for $25.

The Monster High Ghouls Rule Lagoona Blue doll stands 10.5 inches tall, has 11 points of articulation and wears an iridescent wave-like gown; it retails for $80. Quantities of all four items are limited. San Diego Comic-Con 2026 runs July 23-26 at the San Diego Convention Center.

Mattel had previously announced a WWE Elite 3-Pack featuring Cyndi Lauper, Roddy Piper and Captain Lou Albano as an SDCC exclusive. Hot Wheels separately announced diecast vehicles inspired by KPop Demon Hunters, Stranger Things and Top Gun for the same event.

Nick Karamanos, Senior Vice President of Action Figures, Preschool & In-Licensing at Mattel, said in a statement that the company is partnering with the four franchises to create the exclusives and that it aims to deliver culturally relevant experiences for fans.