finance
Mattel Begins Selling KPop Demon Hunters Toy Lines at Target, Walmart and Amazon
The toy maker's initial two assortments of miniature dolls and mini figures tied to the hit Netflix movie arrive Monday at Target, Walmart and Amazon. KPop Demon Hunters became Netflix's most-streamed movie after debuting in June 2025 and later won two Oscars. Mattel was named global licensee in October 2025 and first revealed the line in January.
May 11, 5:00 AM·2m read1 source
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Mattel began releasing its first two assortments of KPop Demon Hunters toys in select stores and online on Monday. 47 per piece. Both assortments are available at Target, Walmart, and Amazon.
Each “For the Fans” Pack includes one of seven miniature dolls. The miniature dolls feature HUNTR/X’s Rumi, Zoey and Mira, Saja Boys’ Jinu and Baby, as well as Derpy and Sussie, a secret figure. Rumi, Mira and Zoey dolls include their pop star attire and demon hunting weapons, while the Saja Boys dolls are dressed in “Soda Pop” performance outfits and include sunglasses and a flower bouquet accessory.
Derpy and Sussie include a message to share and a potted plant accessory. The “Hello Friend” Mini Reveal Assortment contains one of 13 mini figures to collect, with a rare friend hidden among them. The mini figures include HUNTR/X’s Rumi, Mari and Zoey, HUNTR/X’s manager Bobby, Derpy and Sussie, the Saja Boys’ Jinu, Baby, Romance, Abby and Mystery, and the Devoted Fan.
Forbes reported that Mattel was named the global licensee for dolls, action figures and other toys based on KPop Demon Hunters in October 2025. The company revealed its upcoming product line in January. Monday’s release marks the start of a broader lineup that will include American Girl dolls of Rumi, Mira and Zoey, action figures of the trio and the Saja Boys, and a collection of fashion dolls including the doll picked by fans from either Demon Jinu or Sleeping Bag Mira.
KPop Demon Hunters debuted on Netflix on June 20, 2025. 8 million viewing hours in its first 91 days of release. It is Netflix’s most-streamed movie of all time.
