technology
Meta Unveils New Smart Glasses Line Starting at $299
Meta introduced a new line of smart glasses on Tuesday priced from $299. The devices were developed with EssilorLuxottica but carry no Ray-Ban or Oakley branding. Mark Zuckerberg discussed balancing style, comfort and functionality across price points.
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Meta unveiled a new line of smart glasses on Tuesday priced from $299. The glasses were developed with EssilorLuxottica but do not carry Ray-Ban or Oakley branding and cost less than the company's entry-level Ray-Ban models. Mark Zuckerberg said the company aims for a range of styles, functionality levels and price points.
He added that each product must combine good looks, comfort and useful features. Zuckerberg stated he remains closely involved in product development. He said the partnership with EssilorLuxottica shifted his focus toward brand building, design choices and priorities outside software.
The Meta chief noted that his earlier preference for Adidas slides has evolved through the work. He described future wearables as platforms that merge technology with fashion. Zuckerberg said any successful device on the wrist or face must be something users feel proud to wear and find comfortable.
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