NBA Finals matchup between Knicks and Spurs offers league two storylines

The winner will be the eighth different champion since the end of the Warriors dynasty. The matchup gives the league two distinct narratives to promote. One team represents a large market with a long championship drought. The other represents a smaller market seeking its first title in decades.

League narrative options League officials have noted that either outcome supplies a marketable storyline. The result will shape how the league presents its next champion to fans and media. The series begins later this month. Broadcast partners have already prepared promotional material for both clubs.