Nike Reports Flat $46.4 Billion Revenue for Fiscal 2026

Nike reported full-year fiscal 2026 revenue of $46.4 billion, flat year-over-year and down 2 percent in constant currency, Forbes reported. Fourth-quarter revenue reached $11 billion, down 1 percent reported and 4 percent in constant currency. Full-year net income fell 3 percent to $3.1 billion while fourth-quarter net income rose to $1.1 billion from $211 million a year earlier, aided by a $986 million tariff refund.

Earnings per share declined 3 percent for the year. Nike Brand revenue increased 1 percent to $45.2 billion while Converse revenue dropped 31 percent to $1.2 billion. North America fourth-quarter revenue rose 3 percent to $4.8 billion, China fell 17 percent in constant currency to $1.3 billion, and EMEA declined 6 percent to $3 billion.

Wholesale revenue grew 6 percent for the year while Nike Direct revenue fell 6 percent, with digital sales down 12 percent and company-owned stores off 4 percent. Foot Locker recorded its first positive revenue growth and comparable-store sales in four years.

The running business posted five consecutive quarters of double-digit growth and added roughly $1 billion in revenue, lifting Nike's share of the running footwear market by 5 percentage points in Europe and North America.

The performance business grew mid-single digits. Nike sold 2.5 times as many national team kits during the current World Cup cycle as in the comparable period before the 2022 tournament. The Mercurial boot became the fastest-selling cleated footwear launch in Nike Direct history, and more than 5,000 football retail doors were elevated globally.

Nike will replace Adidas as Germany's national team kit supplier starting next year. The company has completed sports-led makeovers in 150 stores and aims to elevate half its owned fleet by the end of fiscal 2027. “When we lead with sport, we win,” CEO Elliott Hill said.