OnePlus Exits North America and Europe After OnePlus 15 Launch

OnePlus will no longer operate in North America or Europe and will not launch further phones in those regions after the OnePlus 15, Wired reported. The company confirmed the shift after merging operations with parent Oppo in 2021, with all future activities falling under the Oppo brand.

OnePlus has laid off staff across regions in recent months, with many employees in Europe moving to roles at Oppo or Realme.

Wired verified the changes through interviews with former employees and LinkedIn records showing departures between March and June 2026. An anonymous source laid off in April said managers had been cut earlier and the entire New York City office closed, describing the move as a top-down decision without team input.

Oppo stated that Realme will focus on overseas markets and stop new product launches in China, while OnePlus product plans in China remain unchanged.

OnePlus will continue selling in China. Realme will exit China but keep selling devices overseas. A OnePlus spokesperson said the decision followed joint evaluation with Oppo of user needs for 2026 and was not directed by Oppo or made unilaterally by OnePlus.

Global smartphone shipments fell 11 percent year-over-year in the second quarter of 2026, the lowest level for that period in 13 years, according to Counterpoint. Apple and Samsung recorded growth while Xiaomi, Oppo, and Vivo posted the largest declines. OnePlus smartphone shipments in the United States dropped from 1 million units in 2019 to under 130,000 in 2025, a roughly 90 percent decline.

Its U.S. market share fell from 1.8 percent in 2021 to 0.1 percent in 2025, while Apple and Samsung together increased from 73 percent to 80 percent. OnePlus raised the price of a new smartwatch from $330 to $500 at the start of President Donald Trump’s tariff actions and increased prices on latest phones in India in May 2026.