Osbourne Family Plans AI Hologram of Late Singer

The family of Ozzy Osbourne announced plans for an AI hologram that will interact with fans using the late singer's voice and personality. Sharon Osbourne and Jack Osbourne unveiled the project at a panel during the 2026 Licensing Expo in Las Vegas. They said the hologram will answer questions in real time and will be taken to locations in the United States and the United Kingdom.

Development and technology The hologram is being built through a partnership with Hyperreal and Proto Hologram. The companies will use material provided by the family that includes the singer's voice, image and movement. Proto Hologram founder David Nussbaum said the system can read a room and may reference details such as a fan's tattoo.

Hyperreal CEO Remington Scott said all data was supplied directly by the family and was not taken from public sources.

Reactions and context Jack Osbourne said the project is more complex than connecting an image to a chatbot and added that his father had discussed similar technology before his death. Some social media users questioned the timing and purpose of the project.