Paramount Merges Streaming Teams, Hires AI and Ad Executives, and Prepares to Redeploy Product Staff
Paramount merged technical streaming teams in March and hired three former Google and Amazon executives. The moves come as the company advances its convergence project ahead of a potential Warner Bros. Discovery acquisition.
Paramount merged some technical streaming teams in March as part of its convergence project, Business Insider reported. The project aims to combine the technology platforms of Paramount+ and Pluto TV. CEO David Ellison has directed resources toward technology initiatives ahead of a planned merger with Warner Bros.
Discovery. Convergence has remained a top priority for the company. A person familiar with Paramount's streaming strategy said the team changes are intended to redeploy product employees once convergence work concludes.
The company hired former Google AI executive Barak Turovsky as head of consumer AI. S. ad sales group.
Paramount plans to increase streaming engagement by adding vertical video clips and interactive features such as a shopping tool. Business Insider reported these additions are part of efforts to expand beyond the core streaming platforms. The most significant potential shift for Paramount would be acquiring Warner Bros.
Discovery, which would bring control of the Warner Bros. studio, HBO, HBO Max, and cable networks including CNN.
