Pickleball Inc. Raises $225 Million from Apollo Sports Capital and Dundon Capital Partners
Pickleball Inc., owner of Major League Pickleball and the PPA Tour, secured $225 million in new investment, bringing its total to $315 million and valuing the company at $750 million. The deal includes acquisitions of Pickleball Central, PickleballTournaments.com, and Just Courts. This reflects pickleball's growth, with over 24 million U.S. players in 2025.
Pickleball Inc. raised $225 million in new investment in early 2026 from Apollo Sports Capital and Dundon Capital Partners. The fresh funds bring the total investment in Pickleball Inc. to $315 million.
A person familiar with the matter said the company is valued at $750 million. Pickleball Inc. owns Major League Pickleball and the PPA Tour. com software, and Just Courts, a pickleball court installer.
's merged business verticals generated over $140 million in revenue in 2025, the company said.
U.S. pickleball players in 2025, according to the Sports & Fitness Industry Association's Annual Report. S.
Ben Johns hit a dink shot against Anna Bright and Hayden Patriquin in the 2026 PPA Carvana Mesa Cup finals on February 22, 2026, in Mesa, Arizona. Tom Dundon owns the Portland Trail Blazers NBA team and the Carolina Hurricanes NHL team. Dundon and the Pardoe family remain majority shareholders in Pickleball Inc.
"This capital raise will allow us to expand our focus into new and scalable opportunities like content, media, and the development of infrastructure to support our fast growing events," Samin Odhwani, commissioner of Major League Pickleball, said in a statement.
"The continued and dynamic year-over-year growth data has proven without doubt that pickleball is no longer an emerging sport, and is instead quickly becoming the next tier one sport in America," Odhwani added.
Key Facts
Story Timeline
6 events- 2026-05-03
Current date, with pickleball investment and growth data contextualized as recent
1 sourcecnbc.com - early 2026
Pickleball Inc. raised $225 million in new investment
2 sourcescnbc.com · MarketWatch - 2026-02-22
Ben Johns hit a dink shot against Anna Bright and Hayden Patriquin in the 2026 PPA Carvana Mesa Cup finals in Mesa, Arizona
1 sourcecnbc.com - 2025
Pickleball Inc.'s merged business verticals generated over $140 million in revenue
1 sourcecnbc.com - 2025
More than 24 million U.S. pickleball players, fastest growing sport over last three years
1 sourceSports & Fitness Industry Association's - 2006
Pickleball Central founded
1 sourcecnbc.com
Potential Impact
- 01
Strengthened majority ownership by Dundon and Pardoe family
- 02
Expansion of pickleball ecosystem through integration of media, events, and operations
- 03
Further growth in pickleball participation and infrastructure development
- 04
Increased revenue for Major League Pickleball and PPA Tour, projected at $74 million in 2026
- 05
Attraction of more institutional investors to emerging sports
Transparency Panel
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