finance
Polymarket Launches U.S. Marketing Campaign After Four-Year Ban
The prediction market platform has begun a social media and partnership campaign to rebuild its presence in the United States. The effort follows a four-year prohibition and a December launch of a CFTC-supervised mobile app.
Jul 8, 11:58 AM·1m read2 sources
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Polymarket has started a U.S. marketing campaign that includes influencer content on TikTok and partnerships with sports teams, Major League Baseball, CNBC, and CNN, according to the Associated Press. The company began its return to the U.S. market after a four-year ban by acquiring QCEX a year ago and releasing a mobile trading app in December that allows real-money sports betting under Commodity Futures Trading Commission oversight.
Dan Lee, head of U.S. operations, said the steps are intended to increase acceptance despite past legal issues.
Four years ago, Polymarket agreed to stop serving U.S. customers as part of a $1.4 million settlement with the CFTC, which had alleged the platform offered unregistered event-based derivatives. In late 2024, federal law enforcement officials raided the home of the company's chief executive as part of an investigation into whether the platform continued serving U.S. users.
Those investigations were later dropped without charges.
Last month, a Wall Street Journal investigation alleged that Polymarket used paid influencers to promote simulated trades without adequate disclosures. The company stated it was committed to maintaining accurate, fair, and transparent markets. The company's X account now has 1.7 million followers and posts about current events several times a day.
Polymarket did not immediately respond to a request for comment.
