Samba TV Acquires Bestever AI, Names Its CEO Director of Product

Samba TV has acquired GenAI ads platform Bestever AI, Deadline reported. Bestever AI founder and CEO Apoorva Govind will become Director of Product at Samba TV, leading AI product strategy and overseeing the full Bestever team. Ashwin Navin, co-founder and CEO of Samba TV, said the next era of advertising belongs to agents that can act on real intelligence to rapidly expand the audiences reached with more personalization across many more platforms at once.

He added that Samba has built the platform and the most accurate, deterministic data asset in the industry for over a billion user profiles, and that Govind and her team will focus on agentic solutions that leverage that media intelligence. Govind founded Bestever AI in 2023 after more than a decade in engineering at Apple and Uber.

The company developed technology that autonomously researches brands, develops strategies, and generates ad creative based on real performance data.

It was previously backed by Audacious Ventures, Offline Ventures, a16z, and F7 Ventures. Govind said Samba has a truly independent, deterministic view of how audiences behave across every screen at massive scale, which forms the foundation that makes agentic advertising work. Samba TV operates in linear TV, research and insights, and measures streaming views.

The company stated that the acquisition will speed up its agentic roadmap.