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Shell and Other Gas Firms Contribute $1 Million to Campaign Highlighting Industry Tax Payments Amid Australian Export Levy Debate

Oil and gas companies, including Shell Australia, are funding a $1 million advertising campaign to oppose a proposed 25% levy on gas exports, as revealed in a parliamentary inquiry. Industry leaders defended the effort as necessary to present facts, while critics urged companies to pay fair taxes. The inquiry follows government modeling of tax changes amid public debate.

The Guardian
1 source·Apr 22, 8:48 AM(13 days ago)·1m read
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A parliamentary inquiry into a new gas tax heard on Wednesday that Shell Australia is contributing around $1 million to an Australian Energy Producers campaign aimed at justifying the taxes paid by the oil and gas industry. Half-a-dozen oil and gas companies are also contributing to this campaign, according to testimony at the inquiry.

The effort seeks to counter claims by advocates for a proposed 25% levy on gas export revenue, which would replace the existing Petroleum Resources Rent Tax.

Shell Australia country chair Cecile Wake stated at the hearing that the campaign was necessary to counter-balance very selective claims by advocates. She added that the campaign puts salient facts in front of the Australian public and is balanced and fact-based. $21.9 billion in taxes and royalties to federal, state, and territory governments in 2024-25, according to Australian Energy Producers.

Meta data shows the group spent $170,500 on pro-gas messages on Facebook and Instagram in the 30 days to April 19, 2026. The Australia Institute spent almost $100,000 on advertising in the same 30-day period to April 19, 2026, based on Meta data. The Guardian reported that the advertising campaign is part of an industry effort against the proposed levy.

Ed Husic, a Labor MP who supports a 25% export gas tax, stated on ABC’s Afternoon Briefing: do not spend millions advertising and defending the indefensible; pay your corporate tax and respect that Australians want a better deal on their resources. The Guardian reported Husic's comments.

The government has tasked the Treasury with modeling a windfall profits tax and changes to the Petroleum Resources Rent Tax.

Prime Minister Anthony Albanese declined to speculate on a gas export tax during questioning on Wednesday, as reported by The Guardian. The parliamentary inquiry will hold its third and final public hearing in Perth on Friday. It will table its report on May 7, 2026.

Key Facts

Campaign Funding
Shell Australia and half-a-dozen oil and gas companies contributing around $1 million to Australian Energy Producers campaign against proposed gas export tax.
Industry Spending
Australian Energy Producers spent $170,500 on Facebook and Instagram ads in 30 days to April 19, 2026; sector expected to pay $21.9 billion in taxes in 2024-25.
Stakeholder Statements
Cecile Wake defended the campaign as balanced and fact-based; Ed Husic urged industry to pay taxes instead of advertising.
Government Actions
Treasury tasked with modeling windfall profits tax and PRRT changes; Anthony Albanese declined to speculate on gas export tax.
Inquiry Timeline
Third hearing in Perth on Friday, report to be tabled on May 7, 2026.

Story Timeline

6 events
  1. 2026-04-19

    Australian Energy Producers spent $170,500 on pro-gas messages on Facebook and Instagram in the 30 days ending this date; The Australia Institute spent almost $100,000 in the same period.

    1 sourceMeta data
  2. 2026-04-20 (Wednesday)

    Parliamentary inquiry into new gas tax heard testimony about $1 million campaign contributions from Shell Australia and other companies; Cecile Wake and Anthony Albanese made statements.

    1 sourceThe Guardian
  3. 2026-04-20 (Wednesday)

    Ed Husic stated criticism of the industry campaign on ABC’s Afternoon Briefing.

    1 sourceThe Guardian
  4. 2026-04-25 (Friday)

    Parliamentary inquiry will hold its third and final public hearing in Perth.

    1 sourceunattributed
  5. 2026-05-07

    Parliamentary inquiry will table its report.

    1 sourceunattributed
  6. 2024-25 (fiscal year)

    Oil and gas sector expected to contribute $21.9 billion in taxes and royalties.

    1 sourceAustralian Energy Producers

Potential Impact

  1. 01

    Industry campaign may influence public opinion on gas tax proposals.

  2. 02

    Ongoing inquiry could lead to policy shifts in energy taxation before May 7, 2026 report.

  3. 03

    Potential changes to Petroleum Resources Rent Tax could increase government revenue from gas exports.

  4. 04

    Criticism from figures like Ed Husic may heighten political pressure on gas companies.

  5. 05

    Proposed 25% levy might affect investment in Australian oil and gas sector.

Transparency Panel

Sources cross-referenced1
Framing risk32/100 (low)
Confidence score65%
Synthesized bySubstrate AI
Word count311 words
PublishedApr 22, 2026, 8:48 AM
Bias signals removed4 across 4 outlets
Signal Breakdown
Loaded 3Framing 1

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