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Asia's largest startup event, SusHi Tech Tokyo, is set to begin on April 27, 2026, in Tokyo, gathering entrepreneurs, investors and policymakers globally. A student-led group, ITAMAE, is organizing related events to foster young entrepreneurship in Japan. The initiative aims to build a community of innovators amid shifting attitudes toward risk and success.
Japan TimesTokyo is preparing for SusHi Tech Tokyo, Asia’s largest startup event, scheduled to start on Monday, April 27, 2026. The event brings together entrepreneurs, investors and policymakers from across the globe, Japan Times reported. ITAMAE, a student-led initiative working alongside SusHi Tech Tokyo, brings together students across Japan to organize events around the convention.
ITAMAE stands for Innovative Technology Academic Maestro, in line with the sushi-themed naming of the convention. SusHi Tech stands for Sustainable High City Tech, and itamae refers to a sushi chef. ITAMAE has organized several community events leading up to SusHi Tech Tokyo to bring together young entrepreneurs.
These efforts highlight a shift among Japan’s younger generation toward entrepreneurship in a country associated with preferences for stability and traditional career paths, according to Japan Times. The group aims to build a community of young challengers and innovators, working to address cultural attitudes toward risk and failure.
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