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Online retailer Temu signed the voluntary Australian Product Safety Pledge in June 2026. The step follows a 2024 incident in which a child suffered burns from a hoodie purchased on the platform. Consumer groups continue to press for mandatory safety rules.
sbs.com.auTemu signed the Australian Product Safety Pledge in June 2026. The voluntary commitment requires signatories to take steps to prevent the sale of unsafe products. The Australian Competition and Consumer Commission introduced the pledge in 2020.
Amazon, AliExpress and eBay were founding members. Temu and Gumtree joined in June after assessment and approval by the ACCC. An ACCC spokesperson said Temu had updated its systems to meet the pledge commitments.
The regulator stated it would hold Temu to standards of enhanced transparency and accountability beyond Australian consumer law. Temu said in a statement that joining the pledge reinforces its efforts to strengthen product safety and compliance. The company did not respond to questions about specific standards implemented since joining, whether it blocked the supplier of a recalled hoodie, or how liability would be allocated.
In July 2024 a 10-year-old girl suffered burns while wearing a fluffy hoodie purchased from Temu. The platform recalled the item four months later for non-compliance with mandatory safety standards. The girl's lawyer said Temu maintains it is an intermediary platform and directs claims to the supplier, which has not responded to repeated contact attempts.
Consumer advocacy group Choice found toy teethers posing a choking hazard and a novelty lighter on Temu before the company joined the pledge. Choice lodged a complaint with the ACCC stating a substantial volume of unsafe products were being sold by pledge participants.
The ACCC found non-compliant products including butterfly knives, gel blasters and novelty cigarettes and lighters on Amazon, AliExpress and eBay.
The 2026-27 federal budget allocated $6.6 million over three years to strengthen Australia's product safety framework, including online marketplace reforms. Federal minister Andrew Leigh said the reforms will include mandatory safety obligations for online marketplaces and increased penalties.
A 2024 Choice survey found most consumers mistakenly believed businesses were legally required to ensure all products were safe to sell.
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