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Thrilljoy to sell 21 new PIX! figures at San Diego Comic-Con 2026
The collectibles company will offer figures based on 21 entertainment properties at its booth during the July 23-26 event. It has sold more than one million units since launching the line at the prior convention.
Jul 8, 6:44 PM·1m read1 source
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Thrilljoy will return to San Diego Comic-Con 2026 with 21 new PIX! collectible figure exclusives. The figures draw from Beetlejuice, Wednesday, Coraline, Rocky, Wonder Woman, Teenage Mutant Ninja Turtles, Kubo and the Two Strings, Danny Phantom, Toy Story, Invincible, Helluva Boss, Uzumaki, Space Jam, Steven Universe, Hazbin Hotel, Bloo, Street Sharks, Tony the Tiger, Rocket Power and The Exorcist.
San Diego Comic-Con 2026 runs Thursday through Sunday, July 23-26, at the San Diego Convention Center. A limited number of the figures will be sold at Thrilljoy’s Booth #4845, with additional non-exclusive editions available on the company’s retail site. Each figure retails for $19.99 and carries a one-in-six chance of being a Chase edition rather than a standard Hero figure.
Thrilljoy launched the PIX! line at SDCC 2025 and has sold more than one million units since then. The company was founded in October 2024 and relaunched its product in June 2025. “Our licensed partnerships are at the heart of what we do,” Thrilljoy co-founder and CCO Dolly Ahluwalia-Kallemeyn said in a statement.
Founder and CEO Brian Mariotti said the company sold over a million PIX! figures in less than a year. “The one thing people can be sure of is Thrilljoy will continue to push the envelope on innovation and fan service,” he said.
Director of marketing Karissa Marston said last year’s booth sold out in under 45 minutes on day one. “Returning to San Diego Comic-Con for our second year is incredibly special for everyone at Thrilljoy,” she said.
