TikTok Limits High-Value Items in Surprise Set Auctions
TikTok updated its livestream auction rules after viewers reported receiving low-value prizes instead of the high-value items shown during bidding. The platform removed iPhones, iPads, and other premium goods from Surprise Set offerings.
WiredTikTok changed its Surprise Set auction rules after multiple viewers complained they paid high bids expecting premium electronics but received low-value items instead. The platform had allowed sellers to display stacks of iPhone, iPad, and MacBook boxes while running live auctions that started at one dollar.
After the highest bidder won, a digital wheel selected a random prize from a pool that included both the displayed items and cheaper alternatives such as plush toys or charging cords.
Thursday, TikTok barred hosts from including iPhones, iPads, televisions, diamonds, gift cards, or precious metals in these auctions. A spokesperson said the change enforces existing requirements that sellers accurately present what is being offered.
The same statement noted that buyers who feel misled can contact customer support for purchase review. TikTok maintains that Surprise Sets do not constitute gambling under its rules, which already prohibit raffles, spins, and games of chance.
Participants must be at least 18 years old.
Users under 25 may complete no more than eight Surprise Set purchases per day, and all users face a 15-minute cooldown after every twentieth win. Two gambling researchers interviewed by the outlet said the format shares features with sports betting, including time pressure and escalating bids. They noted that younger users face elevated risk because their brains are still developing.
