Timothée Chalamet's Dismissal of Ballet and Opera Leads to Surge in Royal Ballet Ticket Sales
Alex Beard, head of the Royal Ballet and Opera, stated that Timothée Chalamet's earlier comments on ballet and opera led to increased ticket sales and high social media engagement. Beard described the public reaction as fantastic and defended the organization's pricing strategy. The Seattle Opera also used the remarks for a promotional discount.
vulture.com# Royal Ballet and Opera Sees Engagement Surge After Actor's Comments Alex Beard, head of the Royal Ballet and Opera, thanked Timothée Chalamet for boosting ticket sales following Chalamet's controversial remarks about ballet and opera. Beard told The Times that Chalamet's statement earlier this year pronouncing that 'no-one cares' about ballet or opera anymore had produced a 'fantastic' public reaction.
The Royal Ballet and Opera's post received two-and-a-half million engagements and half a million shares on Instagram.
The Royal Ballet and Opera's ticket sales received an immediate boost following Chalamet's remarks.
Chalamet, an Oscar-nominated actor, appeared to dismiss ballet and opera in a conversation with Matthew McConaughey at the University of Texas in February.
Chalamet said to McConaughey 'I don't want to be working in ballet, or opera, or things where it's like, 'Hey, keep this thing alive, even though like no one cares about this anymore.''' He followed with 'All respect to all the ballet and opera people out there.'
The Seattle Opera used Timothée Chalamet's remarks as a marketing opportunity and ran a bespoke promotion for an upcoming performance of Carmen.
The Seattle Opera posted on Instagram encouraging ticket buyers to use the promo code 'TIMOTHEE' for a discount on certain tickets that weekend.
Beard launched his 14th season in Covent Garden in an interview with The Times.
Beard defended the Royal Ballet and Opera's recent dynamic pricing announcement in the interview. He said 'What we do is not full-on dynamic pricing. We don't change prices at all during the priority-booking period or first couple of weeks of public booking.
