Trump directs federal guidance for employer fertility benefits and launches Moms.gov portal

WASHINGTON, May 11, 2026 — President Donald J. Trump announced new federal guidance directing agencies to encourage employers to provide fertility benefits and launched Moms.gov as a one-stop digital hub for new and expectant mothers.

The initiatives target families nationwide seeking to lower child-rearing and fertility-related costs. gov consolidates information on existing federal programs that serve an estimated 4 million births per year in the United States, along with resources for maternal health, child nutrition, and paid leave options under the Family and Medical Leave Act.

The fertility guidance applies to private-sector employers and federal contractors, building on prior tax code provisions that already allow certain employer-sponsored fertility benefits on a pre-tax basis.

The operational change shifts from a prior state in which fertility benefits received limited, case-by-case promotion across agencies to a standardized federal encouragement for their inclusion in employee packages. gov becomes active immediately upon launch on May 11, 2026.

No new statutory authority is cited; the actions rest on existing executive discretion to issue guidance and create informational portals.

Downstream, employers and federal contractors must now review updated agency guidance from the Departments of Labor, Health and Human Services, and Treasury to determine how to adjust benefit offerings. gov platform, triggering technical integration deadlines in the coming months.

States and localities that administer related programs, such as the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), will see increased referrals to the hub, altering how eligible households of roughly 6.5 million women, infants and children access services.

Congress retains authority to codify or expand the fertility benefit incentives through legislation.

This announcement follows Trump’s prior executive actions in 2025 that expanded the child tax credit and directed reviews of regulatory barriers to family formation. The White House release marks the first centralized federal maternal resource portal since the creation of the National Maternal and Child Health Clearinghouse in the 1980s, which operated on a smaller scale before being defunded.