Tubi Adds SiriusXM Video Podcasts; iHeart and Spotify Launch Pride Month Programming

Tubi has reached an agreement with SiriusXM to carry a selection of video podcasts from the SiriusXM Podcast Network on the free ad-supported streaming service. The initial titles are Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, What Now? with Trevor Noah, and The Deep 3 Podcast.

Forbes reported that more SiriusXM titles are expected to be added later. Tubi has more than 100 million monthly active users. The company said it has spent at least the past year adding creator content while maintaining a focus on long-form programming and positioning the platform for storytellers outside traditional Hollywood channels.

Tubi recently completed a content deal with TikTok. The SiriusXM arrangement follows similar moves by other platforms: Netflix and Spotify placed video podcasts on Netflix several months ago, and iHeart has placed its video podcasts on Hulu. Dale Crenshaw, a digital media specialist, said the deals let streamers add content at low cost while giving podcast networks wider exposure.

He noted that further agreements with services such as Paramount+ or Hallmark could follow. Separately, iHeartMedia and Procter & Gamble are presenting the Elton John Impact Awards for Pride Month. The awards are hosted by Billy Porter and Elvis Duran, and the related podcast series is available now on the iHeart app.

The series opens with a conversation on life and activism with Elton John and his husband David Furnish. It then honors Jonathan Bailey, Laverne Cox, Melissa Etheridge, Billie Jean King, Orville Peck and Chappell Roan, and includes a performance by Dove Cameron. The program also highlights frontline organizations that support the LGBTQ+ community.

The Elton John Impact Awards grew out of the Can’t Cancel Pride virtual benefit concert that iHeartMedia and P&G have produced since 2020. That concert has raised millions of dollars for groups including GLAAD, The Trevor Project and SAGE. Past honorees include Elton John, Brandi Carlile, Billy Porter and Chappell Roan.

IHeartMedia supports LGBTQ+ programming throughout the year through its Outspoken Podcast Network. Current shows include Las Culturistas with Matt Rogers and Bowen Yang, StraightioLab, new seasons of Outlaws with TS Madison, and Tell Me Something Messy with Brandon Kyle Goodman. Local iHeartMedia stations serve as media partners for events such as the San Francisco Pride Parade and NYC Pride.

The company also operates PRIDE Radio, which streams LGBTQ+ focused music year-round. Spotify is marking Pride Month 2026 through its GLOW platform, a year-round effort to amplify LGBTQIA+ creators, podcasts and artists. The service offers curated Pride hubs and editorial playlists including Pride Party 2026, PRIDE 2026 - Greatest LGBTQ+ Anthems, PRIDE 2026 ANTHEMS and Gay Party 2026.